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CRM, personalised marketing and business analytics for Andersen, a global legal and tax services firm

Marketing Cloud - Sales Cloud - Tableau

Services and Technology

Results

+60 Automated campaigns and newsletters per year by practice area
+40% Improvement in open rates for newsletters and regulatory alerts
-50% Preparation time for each campaign
100% Of event and webinar registrations managed in Marketing Cloud
12 Tableau dashboards for partners and senior management
+25% Event attendance thanks to automated reminders

Do you want the same results for your company?

Solutions

  • Marketing Cloud with segmentation by practice area, industry and language for newsletters and regulatory alerts
  • Event and webinar journeys: invitation, registration, reminders and post-event follow-up
  • Sales Cloud to manage clients and opportunities by practice area, connected to Marketing Cloud
  • Tableau connected to marketing and CRM, with client acquisition, engagement and event dashboards by office

Let's start your project

Tell us your challenge

We are Horizon CX, a new generation of consultancy where talent, ambition and closeness come together to turn big ideas into projects that make a difference.

Let's talk now!